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Running a successful recycling program
The
primary success criteria for effective recycling is wanting it to
succeed, owning the program and doing ongoing communications.
We can help you with all of those things.
Communication
With the large amount of information thrown at all of us, it is
harder and harder to get people to pay attention to your message, so
you've got to keep telling them over and over until they realize
your recycling program is "SOP" or Standard Operating Procedure and
it's not going away!!
Give us a call. We'll share ideas that work for other
successful recyclers on how to communicate.
We
can provide you with a communication or marketing plan that will
work in your specific program.
Flyers
We
will provide you with custom flyers. You won't get some
generic, no message flyer. We'll create them specifically for
you and use your logo, tag line, group name, etc.
The
materials that are posted should be effective and we want to get
your specific message on the flyers for you. See a
sample of one of our flyers here
Web
pages
We'll create web pages that you can post on your intranet and send
out in emails. These pages will tell people the importance of
recycling electronics, track your fundraising goals and allow specific people in your organization
to re-order materials. Put someone in charge of every
collection box location and allow them to re-order their own
replacement boxes so the process doesn't get bogged down.
We
can even post results if you'd like to make it a competition between
departments, locations.
Timing
People are not sitting around with drawers of empty inkjet
cartridges or cell phones, (actually some people do!) so it
may take a month or two before you see ongoing participation in your collection boxes, however if you're communicating, you should
start getting items within a few days.
A
box of inkjets usually takes two weeks to a month to fill. If
you're not getting these results you may need to change the location
of your collection boxes and flyers, and communicate again or
differently.
Keep it going. These programs build over time as people
remember to bring items in for recycling, i.e. as they change their
recycling behavior.
It's not going away and yes, you do want people to participate!
Participation
Remember, people don't change behavior easily and recycling is
usually a behavior change for them so you need to make your program
visible, have it supported at all levels in your organization and
use all methods to communicate.
You'll get the "early adapters" that will use the program
immediately. Get those people to help you with the rest of the
group!!
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